Morocco’s tourism sector has reached record levels, with the country welcoming 19.8 million visitors in 2025, a 14 percent increase from the previous year, according to the tourism ministry. The growth confirms tourism as one of the strongest drivers of the Moroccan economy. The sector contributes about seven percent of national GDP, supports hundreds of thousands of direct and indirect jobs, and remains a major source of foreign currency earnings. Officials attribute the surge to expanded international flight routes, stronger connections with European, Middle Eastern, and African markets, and aggressive promotion of destinations beyond traditional hubs such as Marrakech and Casablanca.
To meet rising demand, Morocco has stepped up investment in hotel renovations and new accommodation projects, while also improving transport and tourism infrastructure. The financial impact has been significant. Tourism revenues reached 124 billion dirhams (around $13.5 billion) between January and November, representing a 19 percent increase compared with the same period last year.
Looking ahead, Morocco has set an ambitious target of attracting 26 million tourists by 2030. The goal is closely linked to the country’s plans to co-host the FIFA World Cup with Spain and Portugal, an event expected to further boost Morocco’s global profile as a leading travel destination.
